Are We Living The Dream Yet?! How do we save scuba diving? A multi-million dollar industry primarily comprised of mom-and-pop shops. Non-essential. Tourism-based. And hit so hard by the Covid-19 pandemic.
In this video, I identify three key challenges to the scuba diving industry that have been amplified, but not created, by the coronavirus outbreak. Cute hashtags are not going to save scuba diving. We need a plan. We need action.
I have friends – professionals in the industry – who are suffering hardships because of this pandemic. And just because the quarantines may be lifted, it doesn’t mean everything will return to normal. People who have suffered economically because of business closures are not going to rush out and spend money on dive gear and travel.
As always, stay safe and thanks for watching.
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