The DEMA Show 2021. Do we need it? Yes, it’s the largest B2B trade show for Scuba diving, but following last year’s disastrous digital version and with tradeshows getting smaller for all industries as technology replaces the need for face to face conferences in the age of COVID, do we need a DEMA show in 2021?
For me, the DEMA show is purely social…. a chance to catch up with my industry friends across the globe. But even professional buyers for scuba diving retailers admit that the DEMA show is an unnecessary expense.
As always, let me know your thoughts on the DEMA show in the comments section. Could DEMA better spend their money promoting the sport of scuba diving and helping operators get back on their feet after COVID?
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Do We Need A DEMA Show In 2021?